A customer testimonial is exactly what it sounds like; it is an interview with a satisfied customer about how well you served them. This kind of promo is a very strong form of social proof. Customers see these videos and immediately trust your business more after hearing from someone who liked working with you.
Better yet, with a customer testimonial, you’re not just getting the attention of people who end up on a landing page. The customer featured in the video will share it with their friends on their social media. They will talk about it with their close friend groups. An organic reach of highly qualified leads can come directly from the customer you interviewed.
Simply put, a case study looks at a solution that you provided to a customer. Why a case study is incredibly effective at lead capture is that everything about it is tailored to the audience that the customer in the case study represents. This type of case study is then sent directly to a potential lead that matches the audience of the case study.
A business overview video is the who, what, and where of a business told in 60 seconds or less. Small business owners looking to show customers who they are and what they do on their website or on their social media pages, including on Yelp and Google, can benefit from doing a business overview video.
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