To stay top of mind and to stay in the good graces of the algorithms on social media, posting content regularly is essential. Photos and text work well, but video takes the cake for conversions, consumer recall, and pretty much everything else. Just take a look at some of the stats.
https://sproutsocial.com/insights/social-media-video-statistics/
Across the board, video converts more than photos or text.
https://www.wyzowl.com/video-marketing-statistics/
If 86% of businesses use video in their marketing and 79% of non-video marketing businesses want to start using video in their marketing, clearly there is demand for video in marketing. But why isn’t everyone doing it yet?
- Video production is challenging.
- It is time consuming.
- Video equipment is expensive.
- Training employees to do video and having them create takes away from their other responsibilities.
Dovetail Filmworks takes the challenge of video creation away by offering a subscription to video production services for social media. We arrange regular visits to your business for video capture and handle the editing and delivery of the video content on your platforms. From start to finish, we take what makes video creation challenging and make it easy for you to get it done for your business. The end result of an active social media feed is a much more engaged customer base and a massive increase in leads and conversions.
The subscription
Subscriptions are offered in a tiered format with a set number of points per tier.
Standard
- 12 points per quarter worth 12 social videos or 4 promotional videos
- Mix and match points to do a variety of social videos and promotional videos
- Add on points as necessary
- 3 video production days
- Unlimited support
Advanced
- 24 points per quarter worth 24 social videos or 8 promotional videos
- Mix and match points to do a variety of social videos and promotional videos
- Add on points as necessary
- 6 video production days
- Unlimited support
Enterprise/Custom